7 Ways To Keep Your Visitors Coming Back

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Visitors to your website are no different than a visitor to your home!  Visitors that have opted to join your email list, did so because you were offering something that they wanted or needed.  It’s only logical that you do everything you can to make sure that they are well taken care of so they come back to your blog or website again and again.  After all, it probably took you a lot of time and effort to target your leads and tap your network of contacts in order to generate the listing, so don’t let it go to waste.  Here are 7 ways you should treat your visitors  that will sure they come back again and again:

  1. Have a working website – Maintain your website on a routine schedule to ensure that it is working properly. Nothing could be more frustrating and annoying to a visitor than attempting to get through to a website that hangs or simply freezes.  If you want visitors coming from e-mail lists to stick around or come back, make sure your website or blog delivers.
  2. Make sure your site can handle the trafficTraffic can be a problem, particularly if you’re on a shared site or free blog.  Ultimately, it all boils down to server and processor limitations, so it’s a good idea to check if your server has the memory and processor capacity to handle a surge of traffic coming from your e-mail lists.  Although blog platforms and most sites are optimized to handle any traffic surges, it’s still best to check.
  3. Know your visitors - You’ll need to spend some time analyzing the figures and reports from your blog or website to determine tendencies. Check your most popular entries – those write ups that have generated a spike in traffic, read visitor comments, discussion threads and posts and check your stats regularly.  Familiarizing yourself with your visitors will allow you to offer better content and service and approach them on a more personalized level.
  4. InteractDon’t make your visitors feel that they just landed on a deserted planet when they visit your website.  Make sure that you reply to their inquiries, comments and messages.  Go beyond the usual ‘Thanks for your comment’ or ‘Come back for more info’ posts.  Read their messages and post replies that encourage more interaction.
  5. Offer relevant content -  Relevant content is essential to ensuring that you treat your site’s visitors well.  Regardless of how diverse your e-mail groups are, it’s essential that you still cater to their unique interests and needs.  Check your content because this is how you’ll win their hearts and loyalty.
  6. Always offer a selectionVariety makes for an interesting blog or website.  Even if your site has a theme, make sure you offer other content that may be directly or indirectly related to the main subject.
  7. Practice politenessPolitical correctness may be overrated for some but politeness is here to stay.  Always treat visitors that come from e-mail lists with respect.  Avoid writing insults or leering comments.  Remember that people are entitled to their own opinions and their right to express themselves is protected by the law. You may not agree with what they say but hey, it’s a democracy.  And that’s exactly the reason why you enjoy the privilege of maintaining your own website in the first place.  So lighten up and treat your visitors with respect.  Who knows?  You could even build a stronger e-mail list in the process.

For more great tips on driving traffic and branding yourself as a professional, checkout my new Ecourse on “Massive Blog Traffic” or my Ebook on “Driving Traffic Thru Blogging”.

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